A holiday is essential according to 9 out of 10 Brits
According to a recent survey commissioned by the British Travel Awards, only 9% of respondents saw a holiday as a luxury that they are willing to forego if money is tight.
The survey asked more than 27,000 Brits about their attitudes to holidays and travel. It seems holidays are now seen as an essential lifestyle choice, rather than a luxury by the majority of the British public.
This hints that British holiday makers are feeling more confident about spending their hard earned cash on a holiday abroad, compared to last year when the survey saw 16% of respondents say they would be willing to forego a holiday when money is tight.The survey also revealed that 18% of respondents would use a travel agent for advice and to book their holiday, this is up from 13% in 2009.
This could be a result of several high profile travel company collapses in 2010 and British holiday makers becoming increasingly aware of the need for financial security when they make their holiday choices.
Although awareness of the need for financial security is growing, it doesn’t seem to be putting people off travelling.